The Story

Susan George founded Kickstart Marketing in 2007, to help early stage companies take a strategic approach to branding and communications. In her nearly two decades of experience in Silicon Valley, Susan found that founders and entrepreneurs get so consumed with product development, fundraising and operations that marketing does not get the critical attention it deserves. Kickstart acts as an outsourced, short-term marketing department, with Susan coordinating both internal teams and external consultants to help companies make the right marketing decisions at the right time. With a strategic focus on your audience – how to reach them, appeal to them and motivate them – Kickstart helps small companies become the next big thing.

About Susan George

Prior to starting her own consultancy, Susan was a Director at SutherlandGold Group in San Francisco, helping consumer technology companies such as MobiTV, AirPlay and FON with their public relations and marketing strategies. From 2002 until 2005, Susan served as Director of Marketing Communications at Danger, Inc. where she managed the mobile software and hardware developer's international public relations program, brand strategy development, product packaging strategy and corporate website design as the company launched its T-Mobile Sidekick product in the US and internationally.

Prior to Danger, Susan worked for Wheelhouse Corporation helping companies such as Mazda and Barclays Global Investors to develop their brands through customer relationship marketing strategies. Susan spent two years as Director of Marketing at a nonprofit dedicated to urban development in Atlanta.  Susan began her career at Manning, Selvage & Lee Public Relations in New York, where she was an account executive in the consumer marketing and healthcare practices from 1993-1996.

Susan received an MBA from the Kellogg School of Management at Northwestern University in Chicago, where she was an Austin Scholar, and she also holds a BA in English from Washington and Lee University in Lexington, Virginia.  She now lives in Marin County, California with her husband, their two children and the world's sweetest dog.